Nowadays, domain business is growing extensively and has become a lucrative business. However, just like any other business, quality plays an important part too when you choose a domain name. As we are venturing into the internet business, we have been searching for some desired domain names and often times, those good names are not available.
The importance of a quality domain cannot be underestimated. It affects site traffic which determines the site popularity as well. Therefore, it creates more web presence for your products and services.
In the business standpoint, you would need to understand the value of a domain too. Some of the factors that influence the value of a domain are:
- Existing traffic & direct navigation
- Length of domain
- Extension
- Mindshare (Memory retention)
- Composition
- Trademark issues
- Prestige
- Industry presence
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