I've never know what Search Engine Optimization (SEO) really is until I attended an internet marketing workshop last year. I admitted that I was confused about this whole topic about SEO then... had totally no clue whenever a discussion on this was carried out in our circle of business friends.
What I really like about the internet is the amount of knowledge I derived from it. Over the last 9 months, I read, searched and put in the efforts to find out why is SEO such a holy grail in the world of internet marketing.
The main purpose of SEO for many websites, businesses and bloggers is to draw more website traffic to the site and to obtain page rankings. This is a skill that requires careful research, analysis and investigation by skilled experts in the field.
In all SEO matters, the proper use of keywords remain crucial to optimize a site and be found in the search engines. What many would aim is to appear in Google's first few pages. To achieve that, companies are willing to spend on getting their products and services in top rankings on search engines. This is all about getting searched and being seen, which in turn will generate more buzz for companies, and hopefully to increase awareness and affect the bottom line profits.
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