when voice becomes an asset

The other day, DH was researching on a health product that was hitting waves in the marketplace globally. Out of curiosity, he did a research on the company online and was greeted by a powerful, convincing male voice once the home page was loaded. A clear explanation about the company and the signature product was read out via that male voice over talent. The voice was clear, firm, rich, strong and most importantly, very captivating. It engaged the listener and I was drawn to it even in the midst of my work.

This explains how voice over is so vital in the key aspects of marketing, promotion, advertising and communication. We experience this in our daily lives, whether it's narration on the TV or someone announcing a piece of news over the radio, we can be drawn or bored by 'that voice'. Voice over is a skill and actually influenced by some bit of talent. A good voice over talent is an asset to the company promoting a certain product. It creates life and energy, it interests audience to listen up, to find out more.

So from now on, open your ears. Pay close attention to these voice over artists when you play the radio, watch a movie or an advertisement.