market your content with buzzfuse

I was just talking about my blogging business and then I came across this interesting traffic generation site called Buzzfuse. Tell a blogger that there is something to increase his blog's traffic and he'll sit down with ears wide opened.

Basically, you can register with Buzzfuse for free and then share a blog post or article and create a buzz using buzzfuse. At this point of writing, the share photo, audio and video feature is not ready yet but once it is, you can share these resources of yours and allow Buzzfuse to market your content for you. The concept is simple: Buzzfuse helps you get your content out there!

marketing to the right market

I'm so glad we finished our last project for the year. This means closing for the year and looking forward to new plans for the next. Looking back, we have done much marketing for the company over advertising since this has proven to witness better results over the years. Actually, one important aspect in all marketing is the ability to identify the right target and acquire good lists from professional marketing companies like Martin Worldwide. Even for those in insurance and investment, they need insurance lists to reach out to the related target audience, which will then bring targeted results and deliverables.

energy drink creating a revolution in the web

Whenever anyone tells me about a new health product, I will be all ears. For many years now, I've always been interested in the area of health and fitness and became an organic food and products follower after my first detox in 2002. That explains why I started a health blog too.

I just heard that a new energy drink A.C.T. is revolutionizing the energy drink marketplace. The differenc between A.C.T. and other energy drinks in the market is that it is natural and does not contain caffeine anhydrous and added sugar. With added nutrients from fruits and vegetables in crystalline extract form, it is blended with A.C.T. ingredients to give positive results. Unlike most energy drinks that last only a couple of hours, A.C.T. is said to create optimum results that last for hours. The interesting thing is you are rewarded by introducing the drink to your friends. From the website, I understand that many have won attractive rewards by sharing the health energy drink to their friends. Well, I have yet to try the product but the story of A.C.T. sure interests me. Are you ready to join the revolution now?

when voice becomes an asset

The other day, DH was researching on a health product that was hitting waves in the marketplace globally. Out of curiosity, he did a research on the company online and was greeted by a powerful, convincing male voice once the home page was loaded. A clear explanation about the company and the signature product was read out via that male voice over talent. The voice was clear, firm, rich, strong and most importantly, very captivating. It engaged the listener and I was drawn to it even in the midst of my work.

This explains how voice over is so vital in the key aspects of marketing, promotion, advertising and communication. We experience this in our daily lives, whether it's narration on the TV or someone announcing a piece of news over the radio, we can be drawn or bored by 'that voice'. Voice over is a skill and actually influenced by some bit of talent. A good voice over talent is an asset to the company promoting a certain product. It creates life and energy, it interests audience to listen up, to find out more.

So from now on, open your ears. Pay close attention to these voice over artists when you play the radio, watch a movie or an advertisement.

Creative trade show booths

We are in the seminar business for the last 5 years and enjoying every bit of the work, despite the stress during the marketing months. In the last couple of years, DH and myself made the effort to visit exhibitions and trade shows to keep ourselves abreast of the industry and business developments, so that we can understand the trends of the marketplace better.

I was a graphic designer in an exhibition company for my first job which taught me many aspects of trade show booth designs and spatial displays. I worked closely with exhibition designers to come out with graphics for the exhibition walls, lightboxes and display booths. I had fun meddling with 3-D graphics and enjoyed the thrill of seeing my work in live display.

Trade Show Booths are becoming more creative and versatile these days. Depending on your display needs, you can choose from a wide array of designs and most of them can be assembled easily and portable enough to be carried from one trade show to another. This is cheaper than paying a designer to design an one-off exhibition booth which can only be used once, and be discarded once the booth is dismantled.

A Spacestation portable pop-up system is attractive and one of the nicest display booth. Besides being lightweight and portable, you can achieve a different look by adjusting the face panels. Even poster stands come in various creative designs and styles these days. The slide-in frames are useful with the flexibility of re-usage and are easy for self-installation. This is more cost saving than getting your posters custom-framed, in which case, you may not be able to reuse the frame again.

What's often overlook is that a trade show booth with a professional finish can affect the branding and corporate identity of the company. Even the choice of banner stands, poster stands and booth furniture can give your company's image an additional boost! Thus, it is important to choose the right booth to lend the company a good image and impression to the visitors present in the exhibition.