I thought this is a smart strategy by Mortgage Calculator and Rates who designed a page specifically to cater to those who misspelled the term 'Mortgage Calculator'. It happens to all of us sometimes - we enter a word in the search engine and receive weird results, only to find out that you have entered a wrong search keyword.
Take for example, many people have spelled it as Morgage Calculator or Mortgage Calclater and these incorrect spellings will land them to undesired results. With this in mind, mortgagecalculatorsandrates dot com has done something very clever to reach its target customers. In other words, whether you enter morgage calaculator or mortgage calclater, you will still get to the correct website. While this effort is not made to make fun of those who misspelled the term but to 'alert' search engines to redirect the wrongly spelled words to the website. In this manner, those who are searching for Mortgage Payment Calculator will have their objectives met too.
16 October, 2007
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1 comment:
nice issue..
i think these type of people do fraud with search engine and effects on there searching...
whatever right keywords can help us to reach to original and good site..
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