A reason why online shopping is very convenient for comparison shopping is it gives the consumer the opportunity to compare items which are not readily available. This may include items which are new and popular as well as items which are older and rarer. Making these comparisons in traditional stores can be quite difficult because the consumer may not be able to find stores which are currently stocking a particular item.
However, when shopping online it is far easier to find online retailers who offer products which are otherwise hard to find, whether you are searching for port authority clothing or closeout items. Therefore, it is much easier to compare these items online. This is because the comparison can take place even if the online retailer does not have the product available for sale.
The online retailer likely has enough of a product description stored to provide readers with a wealth of information about the products which may not currently be available. Conversely shoppers who rely on traditional stores may spend days, weeks, months or even years waiting for a particular product to become available for comparison purposes.
03 December, 2007
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