Niche business marketing is the trend right now. In any business, you need to have a niche to be noticed and unique, otherwise, it is hard to compete.
Well, it's like this even with lifestyle issues. If you want to start a food business, don't try to serve everything. If you like to sell apparel, narrow down to a selection, don't just go general - be niche.
Just look at the dating scene and websites these days. I mentioned about niche dating sites for selective groups. Now, there is a Black Dating Service Site. Interesting, isn't it? You meet singles in the same race and share like-minded cultural interests and preferences. Perhaps, that can mean less conflicts and arguments on cultural and lifestyle differences.
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