| A blog on my journey as a WORK AT HOME MOM and my WORK AT HOME BUSINESS |

28 March, 2007

Tracking leads for our business

In any business, one of the most important thing is to maintain a close contact and strong relation with your clients. Same with launching a marketing campaign, you need to have a proper system to track your campaign results and measure your ROI, and most importantly manage your leads. Leads often refer to potential clients, visitors or prospects for your business.

In the last couple of years, we began taking this seriously. Only when we manage and track our leads can we determine how successful the campaign was and how our investment had paid off. DH was looking into an appropriate sales management software that is feature-rich, affordable and effective in tracking the visitors to our website. Managing this area of our business is necessary to increase our ROI for our business and sales campaign effectiveness.

No comments: