| A blog on my journey as a WORK AT HOME MOM and my WORK AT HOME BUSINESS |

11 May, 2007

The importance of CRM system

Building up a business is never easy, as with most things in life. So when we began our seminar business, we had no database in our list and it was an exciting journey. I am happy to say that after 5 years in the seminar business, we have built a database of close to 10K, the list making up of our customers and contacts from our events as well as partners' database.

As we have building a telesales team, DH is beginning to consider a more efficient way to track sales performance and manage our base. A reliable and efficient crm software can increase the productivity of the team and eventually, lead to more sales and increased profits. Also, one of the advantages of a CRM software such as AIMpromote helps to define and create an overview report of quality leads and the ROI of a campaign implemented.

I just realized that there is an online demo video to better explained the CRM system at AIMpromote and yes, a 14 day free-trial... that might be a good start for us.

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